AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in Belgium Q4 2021 Performance
In Q4 2021, the top beauty retail apps in Belgium showed varying trends in downloads and active users. ICI PARIS XL – Beauty and Rituals Home & Body Cosmetics led in downloads and active users.
In Q4 2021, the top beauty retail apps in Belgium displayed notable trends in downloads and active users, according to data from Sensor Tower.
ICI PARIS XL – Beauty saw a steady increase in weekly downloads, peaking at around 3.5K in late November. Active users also grew consistently, reaching approximately 11.6K in the same period.
Rituals Home & Body Cosmetics experienced a gradual rise in weekly downloads, peaking at around 2.6K in mid-December. Active users showed a positive trend, peaking at about 8.9K in mid-December.
Parfumerie Douglas had moderate weekly downloads, reaching a high of approximately 954 in mid-December. Active users increased steadily, peaking at about 2.2K during the same period.
Beauteprivee - Ventes privées showed a consistent trend in weekly downloads, peaking at around 418 in late November. Active users peaked at approximately 7.2K in mid-November but saw a slight decline towards the end of the quarter.
BEAUTY BAY had modest weekly downloads, peaking at around 462 in late November. Active users showed a gradual increase, reaching approximately 2.1K in late November.
For more detailed insights, visit Sensor Tower.